Mass media - media, namely television, radio, newspapers, magazines, are essentially the same - providing a mass audience with social information - at the same time vary in the way it is delivered. The newspaper is a printed word, radio is speech and sound, television is an organic “triad”: word, sound and image. Since the image has a similarity to the displayed object, and the conventional sign does not, then the natural verbal language is usually referred to as conditional sign systems, and the image to unconditional ones.
mass media, television, information, language, sound, image, technology
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